.Column Perspectives: 15.Ever before asked yourself how an electric engineer winds up managing an influencer marketing system? Jonathan Eg, CEO of Partipost, spills the tea on The Adrian Program.Trick takeaways:.Why trading algorithms led to isolation (and a career pivot).The magic formula: authenticity + consistency = influencer effectiveness.B2B influencer advertising in Asia: It's coming, but slowly.AI influencers: Cool, however perhaps won't replace your BFF's Instagram.The payment trouble afflicting influencer advertising (and also how Partipost is tackling it).Fun fact: Jonathan's daddy looks forward to Mondays. Yes, you go through that right.Profits: The influencer advertising landscape is actually growing much faster than you may say "swipe up." From micro-influencers to AI characters, the game is modifying-- but credibility still reigns supreme.Therefore, prior to you cross out that close friend along with 200 followers as "not influential," keep in mind: on earth of nano-influencers, your bestie could merely be actually the next big point.Tune in for more influencer ideas and also perhaps pick up an idea or 2 for your very own Instagram game!